My Brevell stand mixer broke after many years of faithful service. I chose this because it wasn't as expensive as a Brevell or kitchen aid and it got good reviews. I've been pretty happy. It's easy to use and clean up. The splatter shield thing actually works and doesn't fall in the bowl or make a huge problem. It is loud but not that much louder than my Brevell. It says not to let it go for more than ten minutes of stirring because it can overheat. I have to consciously put a timer on because my Brevell just shut itself off automatically. Not a huge issue so far. It doesn't have a scraper beater attachment which would make it awesome, but the regular attachments work fine. I've made many batches of bread, mashed potatoes and cookies with no trouble. I do have to stop and scrape. It's got a big enough bowl to make two or three loves of bread no more. Which is all I need.It's lighter than my Brevell. But it doesn't bounce around or anything. I push it back on my counter easily when I'm done with it and pull it out with no trouble. It fits under my over counter cupboards.My only real issue is that the knob has an obnoxious blinking light. I made a little paper cover for it and make sure that I keep the mixer head up when it's plugged in so it's not as annoying as it could be and so overall I think it is a good mixer for the price.